PROFILE

Enthusiastic and creative marketeer with a passion for all things digital and online.

A background in project management provides a solid organisational background added to effective communication and influencing skills to support oodles of ideas, creativity and a fair for creating and developing new opportunities. Sectors include financial, health & fitness and marketing.

Social-Media-savvy, copywriting-clever, Dreamweaver-delirious and Fireworks-friendly to deliver valuable business improvements, interpret and implement the needs of clients in a marketing campaign.

Enthusiastic team player accustomed to leading and motivating talented teams and adept at working under pressure, using initiative and time management skills to achieve absolutely anything within the realms of possibility.

SKILLS

• Creating online marketing strategy using variety of networking and social media tools
• Excellent planning and organisational skills, including MS Project (Gantt charts)
• Problem-solving, thinking outside of the box and taking opportunities when presented
• Effective verbal and written communication skills
• Innovative and creative thinker
• Fast and enthusiastic learner
• Loves deadlines
• Skilled in Dreamweaver (HTML and CSS), WordPress, Fireworks, Photoshop, MS Office

ACHIEVEMENTS

Approached to help freshen up the marketing of an existing business but on review felt there was an opportunity to accomplish something quite different and well – run the business online. Developed action plan and helped build, position and promote the new business and put together the website which is successfully gaining hits and clients. http://www.life-changing.co.uk

In areas where low-impact and appropriate outdoor health activities for women over 40 were not available I developed, promoted and implemented a number of Nordic Walking and fitness circuit classes creating small groups of mutually supportive individuals motivated to improve their health and fitness in the outdoors.

Asked to produce corporate brochure-style website for a building services company in Bromley, worked according to brief to deliver Flash-header site with image gallery for building services and cleaning companies: http://www.eppropertydevelopers.co.uk and http://www.epcleaners.co.uk

Working with existing manufacturers and field engineers, produce, edit and proofread content for direct marketing magazine designed to encourage electronics design engineers to select parts sold by the client for their electronics applications. http://uk.futureelectronics.com/en/promotions/Pages/FutureTechnologyMagazines.aspx

WORKING HISTORY

Feb 09 to Present: TKO Marketing Consultants

Marketing Executive and Copywriter

• Writing and editing of technical articles for monthly magazine
• Client relationship management and account management responsibilities
• Copywriting: Direct mail, press releases, brochures, advertisements, websites
• Promotional strategy
• Digital marketing strategy and implementation including websites, blogs, social media, SEO, SMO and teleseminars
• Write and present proposals and implementation plans according to creative brief

Jan 08 to Feb 09: Write-Works Marketing and Copywriting

Freelance Marketing Consultant

• Client relationship, project and event management
• Product/Service launch strategy and implementation
• Promotional strategies including: PR, events, direct mail, social media, newsletters, article writing
• Digital marketing strategy and implementation including website and blog development, SEO and SMO
• Copywriting skills: press releases, marketing literature, website content, customer letters
• Teleseminar and webinar development
• Write and present proposals and implementation plans according to creative brief

Sept 07 to Dec 08: InspirActive Limited

Freelance Personal Trainer

• Operating according to business plan to include operations, marketing, finances, human resources, stock control, customer service
• Use of a variety of sales and marketing methods to generate new business: Public speaking, direct mail, social media marketing, website and blog, article writing for publications
• Personal training sessions and group classes including Boxercise, Nordic Walking, Flexi-Bar, XCO Training, general cardiovascular and resistance training
• Demonstration sessions for the general public

March 05 to Sept 07: M&G Investment Managers Limited

Project Manager

• Responsibility for day to day efficient coordination and management of project team
• Agree project plans/ objectives/ scope with the Programme Manager and technical/ quality strategy and manage project according to those plans/objectives/scope
• Incorporate quality management into the project plans and continuously monitor for potential risks
• Identify, acquire and manage all resources required by the project (human, financial, technical)
• Monitor and report on overall project progress and potential exceptional conditions
• Develop relationships and manage expectations of customers / key stakeholders.
• Manage delivery of service from all external service providers
• Management of business strategy and IT projects from £10k to £250k

Sports and Social Events Organiser

• Organising regular internal activity and fundraising events for up to 1200 people including negotiation with external suppliers, securing venue, catering, transport and entertainment
• Publicising events amongst staff using intranet facilities, desk drops, targeted emails and influencing skills with key members of staff

2003-2005: Prudential M&G Portfolio Management

Investment Funds and Legal Manager

• Negotiation, coordination and implementation of a variety of internal and external legal agreements for investment and reassurance purposes
• Development of Operational Due Diligence framework to monitor Fund Managers (UK and Overseas)
• Assisting Portfolio Manager to manage the funds through asset transfers and fund monitoring

PROFESSIONAL QUALIFICATIONS

• Diploma in Copywriting Institute of Copywriting: January 09
• Discovery Learning Advanced Fitness Instructor: June 08
• Personal Training Certification: June 2008
• School of Natural Health Sciences Diploma in Nutrition December 06
• Association of Project Managers Pathway Course (Passed) March 05

EDUCATION

• University: 1998 – 2001
  • Bachelor of Laws (2:1 Honours) King’s College London
• School: 1990 – 1997
  • 4 ‘A’ Levels (2 A’s, 2 B’s) Bishop Gore School, Swansea
  • ‘S’ Level: French (with Distinction)
  • 10 GCSEs (Grades A*/ A / B)

LANGUAGES

• English (mother tongue)
• French (very good working knowledge/understanding)
• German (working knowledge)
• Welsh/ Afrikaans/ Spanish (some knowledge)

IT SKILLS

• Excellent proficiency in Microsoft Word, Excel, Powerpoint and Project
• Typing speed approx. 65wpm
• Good knowledge of html and website creation
• HTML and CSS skills – Dreamweaver
• Graphic design packages: Macromedia Fireworks, Adobe Photoshop and Illustrator
• Excellent internet research skills

INTERESTS

• Walking
• Beach volleyball
• Fundraising events
• Writing – copywriting and creative
• French films, language and literature
• Social media